Internationally recognized automotive events company, Carlisle Events, based in Carlisle, Pennsylvania, is pleased to announce an expanded multi-year partnership with Hemmings, the world’s largest online collector car marketplace, as an Official Season Sponsor for the 2026 through 2028 Carlisle Events seasons.

Building on a long-standing relationship between the two automotive-centric brands, the enhanced agreement broadens Hemmings’ presence and integration across all Carlisle Events car shows beginning in April 2026 with Spring Carlisle, all while creating new opportunities for engagement, visibility, and enthusiast interaction throughout the season. This partnership officially positions Hemmings as the “official online marketplace” of Carlisle Events.

As part of the expanded partnership, Hemmings will support every automotive event on the schedule through an online and on-site strategy designed to connect directly with the collector car hobby. This includes online outreach initiatives, such as e-newsletters and social media posts, expanded brand visibility across CarlisleEvents.com, and targeted promotions designed to engage marque-specific audiences.

A centerpiece of the partnership is continued support of the popular Hemmings Club Challenge, recognizing car clubs that demonstrate exceptional participation at the Carlisle PA Fairgrounds during each destination car show event.  The program remains a signature element of the Carlisle experience, celebrating the camaraderie and enthusiasm that drive the hobby and the club members who are so passionate about their vehicles.

The agreement also introduces experiential components, including Hemmings’ involvement in the “invitation-only” celebrity luncheons that take place at most events.  These gatherings provide additional opportunities for brand interaction with a variety of VIP/special guests and automotive personalities that are in attendance. 

Further strengthening the partnership, Hemmings Motor Club membership program will be promoted directly to event attendees via a scannable barcode placement on the reverse side of Carlisle Events admission tickets.  This integration offers attendees seamless access to Hemmings offerings while reinforcing the shared mission of supporting and growing the collector car community.

“This expanded partnership reflects the natural alignment between Carlisle Events and Hemmings,” said Ed Scholly, Business and Event Development Manager for Carlisle Events.  “Both organizations share a deep history in the collector car hobby, its participants, and the continued, evolving ways enthusiasts connect with vehicles, parts, and one another.”

"Carlisle is one of the great gathering places in American car culture, and we’re proud to stand shoulder to shoulder with them in serving this community,” said Hemmings President Jonathan Shaw. “For more than 70 years, Hemmings has been a trusted home for collectors, and today we’re carrying that legacy forward with fresh energy and expanded reach.”

Carlisle Events and Hemmings have long served overlapping audiences within the automotive marketplace, making the enhanced collaboration a logical next step in delivering added value to event participants, vendors, and attendees.  It all starts April 22 with Spring Carlisle. Gates open at 7 AM every day of the five-day offering, and for that matter, for every event on the Carlisle season schedule. Discounted spectator admission tickets are available at CarlisleEvents.com, with kids 12 and under always admitted free.  For more information on Hemmings, visit their online marketplace at Hemmings.com.