Apr 28, 2022, 10:19 AM by David Hakim - Dodge Garage

In Part 1 and Part 2 of Mopar®’s Mad Men, former creative director and copywriter Jim Ramsey gave us insight into the memorable and iconic print ads he and his associates created while at Young and Rubicam (Y&R) during the height of Plymouth’s muscle car movement which dominated virtually all of Detroit’s heavy hitters. With Ford, Mercury, Chevy, Oldsmobile, Pontiac and even Buick all creating big-block boulevard bruisers, no one was left out. All the major players, including underdog American Motors, were in the game of providing young performance buyers more power, image and “cool-factor” over their competition. With Jim leading the performance advertising initiatives at Y&R, he oversaw some of the most marvelous examples of print advertising ever to be seen in the industry.

Now...it's time for Part 2!  Read on to learn more and be sure to see some of the best MOPARS of all-time on display and in motion as part of the 2022 Carlisle Chrysler Nationals, July 15-17.

MOPAR®’S MAD MEN: PART III by David Hakim
Additional Dodge Garage Features by David Hakim
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