Apr 19, 2022, 12:04 PM by David Hakim - Dodge Garage

In Part 1 of Mopar®’s Mad Men, we met Jim Ramsey, one of the creative brains that had a major role in creating some of the most iconic Plymouth print ads and marketing materials during the height of the muscle car era. Jim was more than a guy who wrote engaging words, he was an enthusiast himself who “got it” when it came to connecting with young gearheads. Hired into Chrysler’s ad agency Young & Rubicam (Y&R) on the eve of Plymouth introducing their GTX in late 1966, his first assignment was on the new Belvedere GTX, a street fighter created by Plymouth to do battle with Pontiac’s GTO on the drag strips and in the minds of performance fans all over the country.

Now...it's time for Part 2!  Read on to learn more and be sure to see some of the best MOPARS of all-time on display and in motion as part of the 2022 Carlisle Chrysler Nationals, July 15-17.

MOPAR®’S MAD MEN: PART II by David Hakim
Additional Dodge Garage Features by David Hakim
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