Car enthusiasts fuel the nation’s auto shows, auctions and automotive swap meets. Fueling the universal set of car enthusiasts are collectors with their collector cars and automotive projects. According to classic-car insurance leader Hagerty Group, there are more than 5 million collector cars in America and roughly 58 percent are owned by Baby Boomers, born from 1946 through 1964. Traditional wisdom has said that it is the Boomers as well as WWII vets in “The Silent Generation,” born from 1928 through 1945 have long made up the majority of collector and parts shows. However, that has been evolving for the past 20 years.

Several studies on the subject show that demographics include supporters of the performance aftermarket and collector car ownership, with 76 percent being male; and the average age, which was once around 60, has dropped to 54 with many in their low 40s and new enthusiasts even younger. As the classic car collecting and project building audience has grown younger, a recent survey shows that 67% of respondents say they have always loved cars, more than 50% say they have been collecting for 20 years or more. Owners also admit to spending an average of $12,000 on their hobby, and more than half drive the vehicles they collect and work on. Around 85 percent are college educated, 78 percent are married and 42 percent are retired, but the Millenials, those born between the early 1980s and the early 2000s, is larger demographically than the remaining Baby Boomers, and are beginning to drive the genre. It is slowly beginning to evolve in that direction.

Several of the largest automotive collector car parts flea markets and swap meets are put on by Carlisle Events, at the Carlisle (PA) Fairgrounds, begun on September 26, 1974, when 600 vendors took up 800 spaces, and 13,000 spectators attended “Post War '74”. Within a few years, the Carlisle Fairgrounds had become a collector car enthusiast mecca, and the Fall Carlisle Collector Car Swap Meet & Car Corral and Spring Carlisle Collector Car Swap Meet & Car Corral have become sellouts on the 82-acre show site, drawing as many as 100,000 fans for a weekend. Scaled down a bit for Covid-19 restrictions, the two shows still draw big crowds and they continue to attend Carlisle Events shows out of loyalty, love for the genre and various other motivations.

Carlisle’s location may be part of the draw, as it sits within 250 miles of 58 million Americans, and within 300 miles of 65 million citizens. Of those, many are car enthusiasts who still come to shows rather than buying on-line because at a show, they can see, touch, smell and hear the items they came for, and they can talk about the parts and treasures they need with countless other enthusiasts they may have just met or have seen over the years at previous shows. Carlisle’s audience comes to be part of the show. You can’t get that on-line.

Tim Demark, Carlisle’s Vendor Manager said, many come for the merchandise the vendors display. “We display anything and everything for anything on wheels. Form what might be expected to what you’d never expect to see. The collectors are the stars of the show, those enthusiasts who collect or do restorations and are nostalgic in continuing their traditions of coming to the shows they were introduced to by their parents or grandparents. Maybe they grew up with a certain car, and that classic car still triggers them. Now they can put one together or restore a car or truck to the way they remember it. It has become their passion.”

Demark also recognizes that the vendors are a huge draw. The Spring show has 2800 vendors, from aftermarket to reconditioned parts to original parts to car care products. Classsic used parts from tires to the top of the car, new parts for currents to antique parts for classics; they encompass all projects and needs.”

Ed Buczeskie, Carlisle Events Spring and Fall Show Manager said, “I think there are a couple of things that make a swap meet attractive to buyers compared to online. First, there is the social aspect. Many people come primarily for the camaraderie. In some cases it’s to meet up with old friends, though many travel to the event with friends in order to spend time together. I really think this is an important thing to recognize.”

“Many attend a swap meet to be surprised … to find things that they weren’t looking for and/or didn’t know they needed. Another reason to attend is the thrill of the hunt. They might find something cheap that they can flip for a few bucks. They might find something that’s in their wheelhouse but they don’t really need it. However, it’s just so cheap that they can’t pass it up. Or, they might find something they need for a project that’s on the back burner but it’s such a good deal that they buy it now.”

Buczeskie believes the attendees love the one-to-one aspect of swap meets. “Nothing beats dealing with someone face-to-face,” he said. “There are too many ways to get scammed online – as either a buyer or seller. It’s also frustrating when you find something online; make arrangements to see it, only to find out it sold because someone got there first with the cash. At a swap meet, whoever sees it first has first shot at it. If you walk away, it might not be there when you go back. It’s just more fair to everyone. Also, when buying in person you know that you’re getting exactly what you think you’re getting. There is no misrepresentation on the seller’s part. No failure to disclose damage – it’s up to YOU as the buyer to look it over AND to have done your homework on the part. If you’ve done your due diligence, it’s pretty hard to get scammed when dealing face-to-face.”

According to the Buczeskie, “Buying at a swap meet is an experience. It’s entertainment to a degree. It’s more than just a means to buy car stuff.”

Demark agreed, “People come for the conversation, the stories, and the experience. It’s entertainment. They know that when they come to Carlisle, to expect the unexpected. In the collectible world or the time period they are passionate about, they can find it. And our attendees tell us they often have more in common their fellow attendees than they do with their family. That is part of it … they ARE family.”

> Visit www.CarlisleEvents.com for more on the automotive hobby.

Mike Blake, former editor of KIT CAR magazine, joined Carlisle Events as senior automotive journalist in 2004. He's been a "car guy" since the 1960s and has been writing professionally for about 30 years. </I>

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